Skip to content

The Power of Authenticity & Predicting Cultural Fit, Aug. 22

Event Details

Thu, August 22, 2019
06:30PM - 09:00PM
Four Seasons Hotel, 20th Floor, Windows West
190 Orchard Boulevard, Singapore, Singapore
Map address
Registration Period:
$40 SD includes canapes & soft drinks, cash bar
GSB Alumni Relations
650 723 4046

Join your fellow GSB graduates for a discussion on two critical management topics when GSB Professors Glenn Carroll and Amir Goldberg share their latest research on Authenticity in Consumer Markets and Predicting Cultural Fit.

On Thursday, August 22 from 6:30-9:00pm at Four Seasons, Glenn Carroll, The Adams Distinguished Professor of Management and Co-Director, Stanford-NUS Executive Program in International Management, will share conclusions from his recent studies on socially constructed authenticity – how consumers and others value authenticity, how consumers search for authenticity in products and services, and how consumers interpret organizational behavior and structure as reflecting authenticity. Studies focus on US and China consumer markets.

With regard to managing cultural fit, managers increasingly acknowledge the importance of culture in affecting individual and firm performance. But culture is notoriously difficult to measure. Professor Amir Goldberg, Associate Professor of Organizational Behaviour, will be discussing new approaches to studying culture by analyzing email communication between organizational members and how they are used for predicting individual and firm performance.

Event Links

Event 30635