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How to Take Advantage of the Membership Economy, with Robbie Baxter, MBA '96

Event Details

Tue, September 29, 2015
06:30PM - 08:30PM
Galleria Park Hotel, 2nd floor
191 Sutter St., San Francisco CA 94101
Map address
Registration Period:
$20 per person, includes light snacks and beverages
GSB Alumni Relations

Online registration is closed, but you may register at the door. 

In the Membership Economy, no one product is as important as the ongoing relationship with your customer. Access trumps ownership, relationships take priority over transactions and communication is multidirectional and transparent. What does this massive transformational trend mean for your company? Join GSB MBA '96 alum Robbie Kellman Baxter, author of the Amazon #1 Hot New Release, The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. You'll learn how to turn digital subscriptions into forever sales, why retention is the new acquisition, and the difference between rewards programs and loyalty programs and why it matters.

This interactive session is guaranteed to inspire new ideas and provide opportunities for reflection and practical implementation. Learn why you want your business to be like a “salty snack”. For example, why do people people go to Netflix (instead of RedBox) and how you can use this same strategy in your business? Robbie will point you in the right direction on where to start if you want to to set up recurring revenue for your business and what some people who try to do a membership site (or any recurring program) miss.

>>Preview video clip of "The Membership Economy"

>>Buy your copy of "The Membership Economy"

6:30 pm  Registration 
7:00 pm  Workshop 
9:00 pm  Event end

Cost includes talk, appetizers and drinks. GSB alumni may register 1 guest.

Event Links

Event 18749